 |
Many writers focus only on the book and ignore their audience, but who is the audience? Spoiler alert: it’s NOT everyone. Instead of focusing on the “everyone” of it all, target the audience who already has the emotional itch for your story. This allows you to speak their specific internal language, making them feel seen and understood before they even turn the first page. |
Once you know “who,” you can create your unique selling position. This lets the reader know why the book rests on a specific shelf. They instantly understand how it differs from other titles. And great titles aren’t simply discovered, they are made findable.
How does visibility improve? This involves SEO for authors, strategic metadata, and building a platform that acts as a lighthouse for your target readers. While you don’t need a platform to become an author (you need to write first!), you will need to exist somewhere where readers can find you and your books. Long-term sustainability requires authors to prioritize the brand over the individual project. This makes you an “always” v. a one-hit wonder. Think newsletters or blogs (which can also transition into separate income streams). Between the many stages and rounds of editing, this is where newbie writers spend their time.
Finally, the finish line! All the hard work put into any manuscript deserves polish for publication. This includes not only editing but also market-ready book covers, print and distribution logistics, and a launch plan designed to trigger algorithmic recommendations. In reality, a book without a clear positioning is invisible, and a book without an audience is essentially a diary. To build a sustainable career, a writer must transition into an author—a professional who balances the craft of writing with the rigor of publishing preparation and intentional visibility. Ready to make the jump? Look for the launch of our new program, The WRITE Blueprint™, in June. Until then, download the free starter kit below.
If you’ve enjoyed the newsletter, it’d mean the world to me if you could share it with just one friend. In the meantime, download the Author Platform Starter Kit, designed for those who have completed their manuscripts and are ready to start the next step.
10K Steps Is a Myth–Try This Instead
When motivation is lacking, jumping into heavy routines is the fastest way to burn out. That’s why millions of people are turning to walking as the foundation of their fitness journey.
Walking lets you enjoy the outdoors, clear your head, and practice mindfulness. It’s simple, sustainable, and can support lasting weight loss if you know how much you need. The “10,000 steps a day” rule is outdated; everyone’s lifestyle is different.
With Simple, you’ll get access to habit-based coaching that’s helped users lose over 18 million pounds. Take the quiz to discover your personalized walking target.
